The agency
AdOdyss. We manage Amazon, Walmart, and the wider marketplace mix for consumer brands. Direct work for brands. White-label work for agencies that don't have an Amazon team.
→ adodyss.comArslan Shahid
I run an Amazon and marketplace agency. I build software for the agency. I write about what most operators in this space get wrong.
What I'm building
The software
Internal tooling I've been building for three years. Reporting that doesn't lie. Dashboards that aggregate across platforms instead of forcing you to read four different agency reports. AI workflows that compress the analysis steps that used to take hours. Most of it is internal-only for now. Some of it will become a product.
The writing
Long-form posts on marketplaces, agency operations, and the gap between marketing and engineering. Honest takes on what's broken in the agency model.
→ /writingRecent writing
The omnichannel argument: why brands shouldn't have four agencies
Most consumer brands run three or four agencies in parallel. The math doesn't add up. The fix is structural.
· 6 min
I came to marketing through engineering, because I wanted to see the math
Why an engineer ends up running an Amazon agency, and what most account managers miss.
· 5 min
Most agency reports are designed to hide things
Monthly agency reports are sales documents disguised as performance data. The fix is structural.
· 6 min
How I got here
I came to marketing through engineering, because I wanted to see the math. I picked Amazon because it's the most measurable channel in commerce. I run an agency now.
Most agencies don't grow accounts. They manage the cost of them, and they hide the difference from the client. I'm trying to build the opposite.
Newsletter
I write about marketplaces, agency operations, and the gap between marketing and engineering. One email when I publish. No spam.
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